Fitness: Logo Design, Merch, & Promotions
One of my favorite ongoing projects has been promoting and designing for a local personal trainer. He had been a personal trainer for years, but worked for another company and hadn't expanded his brand. Eventually, we discussed a few ideas, and I created a logo that he fell in love with. From there, it expanded into an established brand. I created designs for merchandise (shirts, stickers, water bottles, etc) as well as helped film content for his Instagram audience. The combination of design and video/pics absolutely taps into my heart as an artist (and fitness lover). Some of the videos I created for him - particularly the ones with the teens recently, and a few of his individual workouts. At the gym, you'll see people trying to film their own workouts - some do okay but - for trainers, it's beneficial to stay focused on the client and not worry about pressing the record button. Trainers need to have contracts and liability forms so among the many things created were c...